Marketing Your Business

The biggest challenge for many businesses — whether large or small — is often knowing how to use marketing to generate more customers, sales and profits.

Most businesses have limited understanding of how many customers they have, let alone how often they buy, how much they spend or what motivates them to buy in the first place. And the businesses that do have this information rarely know how to use it.

The sad fact is that most businesspeople base their strategy for increasing revenue on what they read in a book, on what other businesspeople tell them to do, or worse still, on what well-meaning, but ill-advised, family and friends tell them.

They plunge ahead with unproven strategies that are never going to work long-term, but the answer is right in front of them — the key to dramatically increasing profits is analysing customer behaviour.

It sounds great in theory, right? And it is — it’s simple and effective, but the problem is that most businesspeople don’t know where to begin or what to look for.
And that’s why you have to go back to the basics of business maths, where one and one can equal eleven if you know how to make it happen — and it’s all about getting to know what motivates your market so you can understand your customers and give them more of what they want so they’ll buy more often and spend more when they do, generating more sales and more profits for your business.

Personality Profiling — Understanding Yourself and Others

This session takes the skills you learned in Networking and developing relationships and takes them to the next level, transforming you into a master communicator.

This is the ‘what’ and ‘how’ of effective communication — identifying the ‘filters’ that people receive their information through and how these filters alter the way your messages are received.

Even if you’re speaking someone’s language there’s still room for confusion, unless you understand exactly how their perceptions can colour their understanding of the conversation.

Excellent communicators and powerful business leaders all understand the importance of this skill and the key role it has in creating your future success.

Effective time management — how to double your income and productivity without doubling your effort

The majority of people find it hard to accept that it is possible to increase your income and productivity while actually decreasing the amount of time you spend working. The reason for this is simple — most people are still trapped in the belief that the only way to increase income is by increasing the number of hours they work or increasing the amount of work that they do (getting a second job, for example) or both. In an age of relentless demand with technology that enables most people to take their work with them everywhere, most people actually feel guilty if they are not ‘on’ all the time and are working themselves to the point of exhaustion. But all that this way of thinking creates is an environment of physical, emotional and spiritual burnout. Surely there must be a better way!

There is — and Effective Time Management will show you how to master the strategy that will improve your performance, your productivity, your output and your financial remuneration.

This strategy will show you how to get twice as much done in the same amount of time, allowing you to increase — and eventually double — your time off without any corresponding loss of productivity. This simple strategy will permanently change your approach to work and life, allowing you to literally get more out of every hour of your day.

Networking and Developing Relationships

The most important skills you can have are the ability to network and develop sustainable relationships and the key to both of these skills is effective communication. Effective communication is about more than just talking and listening — it’s about developing the skills to talk to people in a language that they understand and being able to actually hear what other people are saying to you.

You’ve probably noticed in your conversations over the years that some people are more ‘big picture’ types who get frustrated when you try to pin them down for the fine details, and there are other people who revel in detail, but can’t see the forest for the trees, as the saying goes.

These are just two of the ‘languages’ that people speak and unless you have the skills to be able to identify someone’s language and converse with them in it, chances are your conversations aren’t anywhere near as effective as you need them to be.

This session will provide you with the skills you need to identify a person’s language quickly and easily by actively hearing them during the rapport phase of your conversation, rather than just listening to them talk while you wait for your turn to speak.

Once you understand the concepts behind speaking someone’s language you’ll be stunned at just how much more effective your conversations will become, as you are able to get your message across to more of the people, more of the time.

These are the secrets of master communicators, and at the end of this session, you’ll have all of them at your fingertips.

Selling Yourself or Your Business

Did you know that your exit strategy is actually the most valuable part of your business? In business, the real money is made by knowing when to sell, and how to get the best possible price. And if you’re not in business to make money, are you actually in business at all? What most businesspeople don’t understand is that the best time to set up your exit strategy is before you actually start your business. With the right knowledge you can establish your business with the end in sight right from the beginning, ensuring that you’ll realise eight to ten times your net profit upon its sale. These are the strategies of the top businesspeople in the world — this is what the ultra wealthy don’t want the average person to know about making money in business

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